Will Laurenson sits down with Sarah Vilenskiy, founder of Blossom Essentials, to discuss the realities of building an indie skincare brand. Sarah shares how Blossom scaled to 7 figures through Meta ads before platform restrictions forced a pivot to retail. She explains the challenges of standing out on crowded shelves, competing with conglomerates, and managing costly brand awareness campaigns. The conversation also dives into retention wins through direct mail, QVC opportunities, and surviving tariffs with bold inventory bets. A candid look at the struggles and strategies behind growing a skincare brand today.