From Tech to Vacation Rentals Doubling a Business Through Automation with Jay Sudowski - Vacation Rental Show
Jay Sudowski brought an unconventional background to vacation rental management: running critical IT infrastructure for Denver's transportation system and school districts. In 2022, he bought Beachside HHI in Hilton Head, South Carolina with just thirteen properties while simultaneously selling his tech company and training for a half Ironman. Three years later, he's nearly doubled the portfolio to thirty properties while maintaining an ultra-lean team of three full-time staff.
In this episode of The Vacation Rental Show hosted by Lynell Gordon, Jay shares why managing vacation rentals feels easier than keeping payment processing systems running for hundreds of thousands of transit users, how his three-bedroom property 0.6 miles from the beach grosses one hundred ninety thousand dollars annually, and the hard lesson he learned about firing homeowners who don't align with brand standards regardless of their revenue potential.
Jay discusses achieving forty-five percent direct bookings in Hilton Head's traditionally Saturday-to-Saturday market, why inland properties dramatically outperform oceanfront homes on ROI, and his systematic approach to growing slowly enough to maintain quality with current tools and team.
This episode is sponsored by Streamline.
In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Jay Sudowski, owner of Beachside HHI, about transitioning from managing critical IT systems to vacation rentals, running thirty properties with minimal staff through strategic automation, and defending brand standards even when it costs revenue.
What You'll Learn:
- Why tech industry experience makes vacation rental problems feel comparatively low-stakes and manageable
- The exact staffing model for running thirty properties with just three full-time employees
- Which property types generate the highest ROI in vacation rental markets
- Strategies for shifting legacy week-to-week markets toward flexible stay lengths using concrete data
- When firing a homeowner protects your business more than their revenue helps it
Jay Sudowski managed IT services for Denver's transportation system and various school districts, where downtime meant hundreds of thousands of people were impacted. When he bought Beachside HHI in 2022 during an exceptionally busy year that also included selling his tech company and training for a half Ironman, he brought systematic thinking and automation expertise that transformed the operation. His team consists of himself, his wife, and one full-time maintenance person, with part-time inspectors, outsourced cleaners, and remote admin support filling the gaps.
Growth happens accidentally through homeowner word-of-mouth and real estate agent referrals rather than aggressive acquisition. Jay deliberately adds properties slowly, ensuring his systems can handle them without compromising quality. He's achieved forty-five percent direct bookings in a traditionally Saturday-to-Saturday market showing that sixty-nine percent of summer stays are now two to five nights. His contrarian advice includes firing homeowners who want "time capsule" service with items in exact positions between stays, because operational chaos isn't worth any amount of revenue.
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