The Journey of Implementing a Retail Media Strategy: Insights from Tom Langley of John Lewis Partnership
September 28, 2023
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson and brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth.
Today's guest is Tom Langley, a dynamic business leader with over eighteen years of leadership experience across retail media, digital marketing, and E-Commerce. Tom is the Head of Personalisation and Retail Media at John Lewis Partnership. We discuss the journey of JLP in embracing retail media, the challenges of articulating the retail media offering, and the products offered. Tom shares his insights on the importance of audiences, collaboration with brands, and the role of data and analytics in retail media.
Welcome to the Retail Media Moguls podcast hosted by Stuart Adamson and brought to you by Platform 195. Join us as we connect you with thought leaders in the retail media industry to discover how companies can use retail media to accelerate growth. Today's guest is Tom Langley, a dynamic business leader with over eighteen years of leadership experience across retail media, digital marketing, and E-Commerce.
Tom is the Head of Personalisation and Retail Media at John Lewis Partnership. Join us as we discuss the journey of JLP in embracing retail media, the challenges of articulating the retail media offering, and the products offered. Tom shares his insights on the importance of audiences, collaboration with brands, and the role of data and analytics in retail media.
The retail media touchpoints we cover include:
- The retail media journey at John Lewis Partnership
- The role of senior leadership in promoting retail media
- Overcoming barriers to implementing retail media
- Leveraging customer data and insights from the Waitrose Club Card
- Freedom to identify use cases of incremental revenue from retail media
- Whether audience size impacts the cost of thousand impressions (CPM)
- How the retail media revenues alleviate stress margins at retailers
- A closer look at personalization algorithms
- The challenges of being in a multichannel retailer
Before joining the partnership, Tom spent 15 years at Dunnhumby, working with Tesco and other retailers worldwide to design and build their retail media businesses. Beyond strategy, Tom has been a beacon in leveraging data science to understand and enhance the shopper experience.
Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.
This podcast is brought to you by Platform 195.
To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest