IMpulse - The Influencer Marketing Podcast
Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent
January 30, 2024
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. 

Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.

Some key talking points include:

Niki is the Head of Creative at Cherry Pick Talent- an award-winning influencer marketing agency that hooks up brands with creators across various platforms and niches. He has over seven years of experience in the influencer game, both as a creator and a marketer, and is well-versed in the ins and outs of the creator economy.

Niki’s goal is to come up with awesome and impactful influencer campaigns that make our clients happy while also respecting and empowering the creators we work with. As an influencer, Niki has worked with some of the biggest brands around, including Google, Disney, Coca-Cola, and BBC, as well as with nonprofits and charities, like Stand Up to Cancer and Alzheimer's Research UK. 

If you enjoyed this episode then please either:


IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so


Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. 


Check out the three most downloaded episodes: 





If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]