Crafting a Story with Copywriting
April 18, 2023
This podcast episode featured Konrad Sanders, CEO of the Creative Copywriter, discussing the importance of copywriting in crafting a story for websites and how it influences every touch point a customer has with a brand. Konrad shared his background in SEO and copywriting, as well as how he started his agency in 2014 and grew it with the help of his wife.
This podcast conversation featured Konrad Sanders, CEO of the Creative Copywriter, discussing the importance of copywriting in crafting a story for websites and how it influences every touch point a customer has with a brand. Konrad shared his background in SEO and copywriting, as well as how he started his agency in 2014 and grew it with the help of his wife.
He discussed the use of clickbait in sport journalism, particularly football, and how it has a bad reputation for leading to low-quality articles. The psychology behind clickbait is referred to as the curiosity gap which encourages people to close the gap and find out more. Social proof was also discussed as an effective way to build trust and confidence with potential customers.
The Jones Theory was mentioned which suggests that if everyone else is doing something, it's probably going to be good. Personalizing content was also discussed using LaWannaGarret's jewelry brand as an example of using an outside-in approach when creating copywriting.
Lastly, data gathering and insights were highlighted as essential for understanding what resonates with customers and prospective customers, along with Conversion Rate Optimization (CRO) being suggested as a way to increase revenue without having to double monthly spend. This podcast conversation discussed the importance of conversion and how to make people click.
He discussed the use of clickbait in sport journalism, particularly football, and how it has a bad reputation for leading to low-quality articles. The psychology behind clickbait is referred to as the curiosity gap which encourages people to close the gap and find out more. Social proof was also discussed as an effective way to build trust and confidence with potential customers.
The Jones Theory was mentioned which suggests that if everyone else is doing something, it's probably going to be good. Personalizing content was also discussed using LaWannaGarret's jewelry brand as an example of using an outside-in approach when creating copywriting.
Lastly, data gathering and insights were highlighted as essential for understanding what resonates with customers and prospective customers, along with Conversion Rate Optimization (CRO) being suggested as a way to increase revenue without having to double monthly spend. This podcast conversation discussed the importance of conversion and how to make people click.