E-commerce Expert Lorenzo Riberto: Taking Omnichannel From Buzzword to Strategy

In this episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo is joined by Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol. Lorenzo takes us on a journey through the evolution of omnichannel strategies, from basic implementations to advanced integrations. He shares his unique insights on creating a seamless customer experience across all touchpoints, the impact of digital transformation on brand success, and the challenges of balancing direct-to-consumer and wholesale channels. Tune in to discover how Rossignol is mastering omnichannel excellence and driving customer satisfaction in a competitive digital world.

In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore:

How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint
The critical role of digital transformation in enhancing customer experience and operational efficiency
Key differentiators between basic and advanced omnichannel approaches, and how to implement them effectively
The unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channels

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