What if the way you're using AI today is already outdated? In this episode of the AI Transformation Lab, host Chris Bradley, Chief Marketing Officer at Veritiv, explores the fundamental shift from generative AI to agentic AI—systems that don't just respond, but actually execute complete workflows and deliver results. Discover why this distinction matters for your competitive leverage, how to identify high-impact use cases in your organization, and the practical strategies to start directing outcomes instead of managing prompts. Whether you're a leader seeking to transform productivity or an operator ready to rethink how work gets done, this episode reveals the breakthroughs that made agentic AI reliable and the actionable roadmap to get ahead of the curve.

Chris Bradley is the Chief Marketing Officer at Veritiv and Head of the AI Transformation Lab, recognized for his expertise in AI adoption and organizational transformation. With a background in technology innovation and strategic marketing, he has spent his career navigating emerging technology cycles and translating complex innovations into practical business applications. In this episode, Bradley provides a comprehensive roadmap for understanding the fundamental shift from generative AI to agentic AI, sharing concrete frameworks and real-world applications being tested within Veritiv's marketing operations. His hands-on experimentation over the past six months has yielded dramatic gains in output, speed, and quality—insights he now distills into actionable strategies for leaders and operators seeking competitive leverage. This conversation is essential for anyone responsible for AI strategy, workflow optimization, or building organizational capability in an era where execution speed and intelligent delegation are becoming core competitive advantages.