Big Hitters with Larry Weidel
Grow or Die: Lessons from a Fractional CFO
September 16, 2025
Financial expertise and strategic growth management are crucial elements for scaling businesses successfully, regardless of size or industry. In this episode of The Big Hitters podcast, host Larry Weidel interviews Karl Meyer, a fractional CFO and founder of Abunden, who shares his journey from corporate banking to helping businesses scale through financial expertise and systematic improvements.
Scaling your business but feeling stuck? Join host Larry Weidel and guest Karl Maier, founder of Abunden and fractional CFO, as they explore the critical elements of business growth and financial transformation. From navigating family business dynamics to implementing strategic financial controls, Karl shares invaluable insights from his experience helping companies achieve 7x growth. Learn why "everything breaks when you double your sales" and discover practical strategies for scaling your business sustainably. Whether you're struggling with cash flow management or seeking to expand internationally, this conversation delivers actionable wisdom for business owners ready to take their company to the next level.

What You'll Learn:
- How to leverage fractional CFO services to access high-level financial expertise without full-time costs
- Why systematic financial controls and regular monitoring are essential for sustainable growth
- The "One Change Per Month" framework for implementing sustainable business improvements
- How to recognize and address early warning signs of business stagnation
- Why cash flow forecasting for 4-12 weeks ahead is critical for business stability
- The principle that "every time you double your sales, everything breaks" and how to prepare for it
- Why effective communication systems often matter more than technical solutions in turning around team performance
- How to balance emotional decision-making with data-driven analysis in family businesses
- The importance of maintaining growth momentum to prevent business decline
- Why understanding basic financial metrics beyond top-line sales and bottom-line profit is crucial for business owners

Karl Maier is a fractional CFO and founder of Abunden, specializing in financial strategy and business transformation. With over two decades of experience spanning corporate banking, family business operations, and consulting, Karl has helped companies achieve remarkable growth from 2x to 7x increases in revenue. He is the author of "Surfing Economic Chaos" and brings extensive expertise in guiding businesses through critical financial transitions, international expansion, and organizational scaling. His unique background combines CPA credentials, MBA education, and hands-on experience transforming companies across multiple industries, from manufacturing to technology. As a trusted financial advisor, Karl has developed a reputation for implementing practical solutions that help businesses optimize cash flow, strengthen financial fundamentals, and achieve sustainable growth through structured change management.


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