The Untold Story Behind AI's Rise - Returns, Margins, and Product Data

Romain is the CEO of Akeneo and a former data scientist turned global executive. With 20+ years in data-driven transformation, he helps brands modernize product experience through better product information and smarter systems.

You Will Learn

Why AI is rewriting how customers discover products
How to reduce returns by fixing your product data
Where AI is already helping with product enrichment
What mistakes to avoid when “managing” product information
Why transformation is 90% about people - not tools

The No.1 eCom Operations hack
“Better product data can directly bring you back several points of margin just by lowering the return rates.”

Show Notes

(00:01:42) Guest Introduction & Background
(00:03:34) Mindset Shift for Scaling
(00:05:28) AI’s Impact on Product Management
(00:09:52) The Future of Shopping Carts
(00:12:03) How AI Improves Product Data
(00:14:37) AI and Translation Jobs
(00:16:18) High Return Rates in E-Commerce
(00:18:03) Product Data’s Impact on Profitability
(00:20:22) Importance of Product Videos
(00:24:10) Misconceptions in E-Commerce & AI