Matt Talks Hospitality: Real conversations for innovative hoteliers
The AI use cases already changing hospitality, with Gilad Berenstein of Brook Bay Capital
September 9, 2026
Every hotel used to fight for a guest's attention on Google. Now guests are asking ChatGPT where to stay, what to book, even what to buy once they get to the room. That shift changes hospitality. Gilad Berenstein founded Utrip, the world's first AI travel company, which helped 225 million travelers plan trips before it sold. He now runs Brook Bay Capital, investing in AI across travel and hospitality. Gilad joins Matt to talk about the AI use cases property owners can already try as agentic AI takes hold.
Every hotel used to fight for a guest's attention on Google. Now guests are asking ChatGPT where to stay, what to book, even what to buy once they get to the room. That shift changes hospitality. Gilad Berenstein founded Utrip, the world's first AI travel company, which helped 225 million travelers plan trips before it sold. He now runs Brook Bay Capital, investing in AI across travel and hospitality. Gilad joins Matt to talk about the AI use cases property owners can already try as agentic AI takes hold.


Gilad Berenstein is the Founder of Brook Bay Capital, which invests in AI across travel and hospitality. He is also the founder of Utrip, the world's first AI travel company, which helped 225 million travelers plan trips before it sold.


Meet Gilad Berenstein on LinkedIn: https://www.linkedin.com/in/giladberenstein

Meet Matt Welle on LinkedIn: https://www.linkedin.com/in/matthijswelle

More about Matt Talks Hospitality: https://hubs.ly/Q0350wrf0

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