How to Get 100K TikTok Followers with Head of Brand for Piglet in Bed, Rhiannon Johns
March 21, 2024
In this episode of Ecommerce Marketing 101, we’re joined by Rhiannon Johns, Head of Brand at homewares company Piglet in Bed. Rhiannon discusses the importance of building a strong brand identity. She shares how Piglet in Bed have approached short-form video content on platforms like TikTok to build brand awareness and grow their community to 100k followers. She also talks through why the DTC brand is starting to open brick-and-mortar stores.
In this episode of Ecommerce Marketing 101, we’re joined by Rhiannon Johns, Head of Brand at luxury homeware brand Piglet in Bed.
We discuss:
- How the brand has created a distinct brand ethos and online presence
- Why it’s important to invest in your brand from the very beginning to build loyalty with customers
- How the brand used a ‘gentle’ approach on TikTok to build a community of 100k followers
- Working with content creators to help build brand awareness
- Opening their first brick-and-mortar store, and the challenges it brings from a branding perspective
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