An accounting firm deals with the client's numbers only, right? So reaching new clients and retaining them shouldn't be that much of a problem. After all, they need your services to keep everything in order. Though that’s partially true, even in the accounting space, the competition is high, and you need to cut through the noise and get in front of your dream customers to succeed. Funnily enough, Tyler Clark believes accounting businesses can do just that with the help of a well-established sales and marketing strategy. Tyler Clark is the Co-Founder of DreamFirms, a company that works with entrepreneurial accountants to build the accounting firms of their dreams. After working with thousands of accountants, Tyler knows what works and what doesn’t in today's fast-paced digital age. Before DreamFirms, Tyler was the Co-Founder of America’s Choice Bookkeeping, and Tax and Digital Marketing Strategist at New Clients Incorporated. In this episode, we discuss: -The first-ever marketing and sales consulting firm for accounting professionals -How DreamFirms help accounting firms build their dream businesses -Traditional versus modern marketing methods -How to ensure the timing is right for your marketing strategy -What good content looks like in the accounting space Presented by Personiv https://insights.personiv.com/cfo-weekly