Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch

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In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.

Some of the things you’ll discover in this episode:

Digital Opinion Leaders and Key Opinion Leaders: Who are they, and is every DOL a KOL and vice-versa?
A step-by-step framework to work with KOLs and DOLs for the product launch.
How to work with KOLs and DOLs effectively, compliantly, and authentically.
How to measure the influence of KOLs and DOLs from medical and commercial perspectives
Why is connectivity between the community, KOLs and DOLs the key ingredient for success?

Subscribe here:

And connect with the host and guests here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Brian’s LinkedIn: https://www.linkedin.com/in/brian-kaiser-0aa0b61
Thomas’ LinkedIn: https://www.linkedin.com/in/thomasengstrom
Klick Health Website: https://www.klick.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.