Links  Download your free Ai-powered prototyping toolkitApply to our beta programJoin our communityWatch this episode on YouTubeSummaryIn this episode, Phill and Adam discuss why you can't be both a B2B and B2C business. They emphasise the importance of focusing on a single specific customer persona and delivering value to that target market. They also highlight the need for a clear and compelling value proposition that clearly communicates what the business does and the value it provides. Additionally, they discuss the concept of high brand moments, which are the elements of a brand that add uniqueness and emotional appeal to a product or service. TakeawaysYou can't be both a B2B and B2C business simultaneously.Focus on a specific customer persona and deliver value to that target market.Develop a clear and compelling value proposition that communicates what the business does and the value it provides.Create high brand moments to add uniqueness and emotional appeal to a product or service.Pick just one persona and build a brand strategy around it.00:00 Intros and welcome back02:14 Can you be B2B and B2C?11:15 The importance of value propositions19:11 “Tech powered consultancies” vs “Tech businesses supported by consulting”28:20 High brand moments and the magic of them33:47 Up next and thanks for listening