The Business Skills Estheticians Were Never Taught ft. Jazmyne Mims
October 20, 2026
Here’s a truth every esthetician needs to confront: Your technical skill gets you licensed, but it’s your business acumen that keeps you paid.
In this episode of Esthetician Unlocked, host Elaine Sterling sits down with Jazmyne Mims, Business Development Manager at Hydrafacial to talk about the business side of aesthetics that too many professionals are never taught. They cover everything from how to sell without sounding salesy and how to lead without becoming everyone’s best friend to how to evaluate devices beyond the price tag and why HydraFacial’s closed-loop system still matters in a crowded market. Jazmyne brings a sharp, real-world perspective from working across 165+ accounts, and she does not sugarcoat the gap between owning a business and actually knowing how to run one.
The aesthetics industry loves a certificate. But a certification doesn’t automatically make someone good at business.
That’s the reality Jazmyne Mims wants every esthetician to live in.
In this episode of Esthetician Unlocked, Elaine Sterling sits down with Jazmyne for a candid conversation about the skills that actually separate professionals who grow from professionals who stay stuck: sales confidence, business judgment, staff boundaries, emotional intelligence, device education, and the ability to tune out the noise without getting distracted by every shiny thing in the market.
What You'll Learn:
- Why sales is one of the biggest missing skills in esthetics education
- How to sell products by teaching, not pressuring
- Why owning a business does not automatically mean having business acumen
- How Jazmyne spots the difference between surviving and scaling
- Why being too friendly with staff can weaken your authority
- How upbringing and personal wiring show up in workplace behavior
- Why “reading the room” is a business skill
- How HydraFacial is evolving its brand in a crowded device market
- Why the future of aesthetics includes educating new estheticians early
- Why quality-driven brands do not have to chase discounts
Being good with skin is not enough. If you want to build something that lasts, you need to understand the client, the business, the team, and the tools.
About Jazmyne:
Jazmyne Mims is a Business Development Manager with extensive experience across 165+ accounts in Georgia’s aesthetic and service industries.
Her work allows her direct insight into what separates businesses that are simply operating from businesses that are actually growing.
With practical know-how across sales, client education, staff dynamics, device conversations, business operations, and leadership behavior, Jazmyne brings a grounded perspective on what beauty professionals need beyond technical skill.
Episode Resources:
- Jazmyne Mims on LinkedIn
- Hydrafacial Website
- Elaine Sterling on LinkedIn
- Elaine Sterling Institute on LinkedIn
- Elaine Sterling Institute School Ad
Episode Highlights:
02:30 Innovation, Grit and Staying Ahead
Jazmyne reflects on Elaine’s continued commitment to education, growth and innovation, even after building one of Georgia’s top esthetician schools. The larger point is that real leaders do not stop learning once they become successful. They stay in rooms where they can grow, stay curious about the industry, and keep raising the standard instead of assuming they have already arrived.
04:30 Business Ownership Is Not Business Acumen
This is one of Jazmyne’s sharpest points: everyone who owns a business does not automatically have business acumen. Some people jumped, believed in themselves, and managed to sustain something. That matters, but sustaining is not the same as scaling. Jazmyne has seen owners who are keeping the lights on without learning the procedures, strategy, and decision-making skills needed to actually grow. It is a reality check for anyone confusing survival with strong business leadership.
06:00 The Catch-22 of Being a Woman in Business
Jazmyne talks about the fine line women leaders often have to walk. Be too cold, and you are judged. Be too warm, and people may stop respecting your authority. She has seen that leaders who are overly “lovey” with staff can keep their teams, but struggle to propel the business because boundaries get blurry. Her message is not to become harsh. It is to be personable, but firm enough that people understand there are standards.
08:00 How Upbringing Shapes Workplace Behavior
Jazmyne gets personal about how her mother’s work as a therapist shaped the way she reads rooms and pays attention to people. She also makes a wider leadership point: people bring their lives into the workplace. Some employees may expect hand-holding because that is what they are used to. Others may carry intense work ethic because of how they were raised. Understanding those patterns helps leaders manage people more intelligently instead of reacting to every behavior at surface level.
11:30 Why HydraFacial Doesn’t Discount Like Everyone Else
The conversation moves into quality, price, and brand value. Jazmyne compares strong brands to luxury: if there is true efficacy and quality behind the product, constant discounting does not have to be the strategy. For HydraFacial, the focus is not racing competitors to the bottom. It is continuing to build on clinical data, innovation, partnerships, and education while staying clear on what the brand actually stands for.
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