Episode 312: Find Your Ideal Customer Profile with Eric Holmen
April 16, 2024
Many startups get their Ideal Customer Profile (ICP) wrong.
The results?
Low-quality leads, decreasing revenues, and unhappy customers.
It's time to fix that.
How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?
To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric has held key leadership roles at companies such as Airship, cielo24, Invoca, and Silverpop, an IBM Company.
Many startups get their Ideal Customer Profile (ICP) wrong.
The results?
Low-quality leads, decreasing revenues, and unhappy customers.
It's time to fix that.
How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?
To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric has held key leadership roles at companies such as Airship, cielo24, Invoca, and Silverpop, an IBM Company.
Now that you know how to identify your Ideal Customer Profile (ICP), discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
The results?
Low-quality leads, decreasing revenues, and unhappy customers.
It's time to fix that.
How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?
To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric has held key leadership roles at companies such as Airship, cielo24, Invoca, and Silverpop, an IBM Company.
Now that you know how to identify your Ideal Customer Profile (ICP), discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
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The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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