How better design can build user trust: what I learned from Fintech | Derek Boman, Head of Product Design, Avant

In this episode of Building Globally: Lessons in Enterprise Product Growth, our host Adam Stead is joined by Derek Boman, Director and Head of Product Design at Fintech platform Avant. Together they discuss the tough global landscape of fintech UX and UI that Derek and his team navigate everyday, the trust issues that consumers have with banking, and how they can juggle those issues whilst innovating the fintech space with new technologies.

In this episode of Building Globally: Lessons in Enterprise Product Growth, our host Adam Stead is joined by Derek Boman, Director and Head of Product Design at Fintech platform Avant.

Together they discuss:

The unique challenges to UX in Financial services
The art of building trust with new and existing users
How changing consumer trends has led to unique UX challenges in the space
How T&Cs can be better articulated for a broader audience

Derek comes from a Freelance background as a UX consultant, helping brands big and small improve their customer-facing facades and improving experiences through innovative tech structures. He’s been at Avant for two years now, developing and maintaining the UX strategy for credit cards, lending and banking experiences. He’s a big believer in the Jobs to be Done framework, and in this interview he shares with Adam his strategies for that approach.

This episode is brought to you by Global App Testing.

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About Software vs Real Life

Software vs Real Life is a conversation series about the gap between how software is supposed to work and what actually happens when it meets the real world.

We speak with product leaders about the unexpected behaviours, local realities and wonderfully unpredictable circumstances that challenge the assumptions behind the products we build — and what those moments can teach us about building better software.