The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA

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In this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.

They cover:

What is the best way to orchestrate personalized digital experiences for HCPs and patients?
What is the “data flywheel,” and how can it give pharma companies a competitive advantage?
Who is better suited for the digital-first future, large pharma companies or smaller, first-time launchers?
Why is starting with the user imperative for the digital-first future?

Subscribe here:

And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Scott Snyder: https://www.linkedin.com/in/scottsnyder5g/
EVERSANA: https://www.eversana.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.