In episode 121 of the Customers Who Click podcast I spoke with Shaun Brandt, Co-Founder of Oddit, a brand-led CRO service. As I’m sure you’re aware, CRO is incredibly important for brands. It can have a huge impact on your business, making you more efficient and more profitable. Oddit puts a focus on brand-led CRO, and this is important because it’s essential to have that brand consistency in the first place. You need to be recognisable, and you need to be consistent if you expect people to remember your brand and come back to purchase from you. There’s tremendous merit in customer surveys and A/B tests, but we really are kind of a step before that. They provide a UX teardown of a website with a focus on brand and consistency to help companies lay the foundation for optimisation. If you’d like to contact Shaun you can reach out to him on LinkedIn or visit the Oddit website.