Using AI to Build Your Competitive Advantage with John Thompson of Marketing Sciences, LLC
April 17, 2025
What good are AI and Data if you don’t use them to YOUR competitive advantage? John Thompson, Principal and Owner of Marketing Sciences LLC and author of multiple data and AI books, joins Nick Dobbins, Worldwide VP and Field CTO at Informatica, on this episode of Bringing Data and AI to Life, for a deep dive into practical strategies for AI implementation, the emergence of causal AI, and how to choose the right AI projects that solve genuine business problems. This conversation highlights the value of focusing on business problems first, avoiding “scope creep”, and leveraging both structured and unstructured data effectively. Tune in for the surprising truth about AI implementation and why, contrary to popular belief - the solution to successful implementation lies in solving the bigger business problem, first.
What good are AI and Data if you don’t use them to YOUR competitive advantage? On this episode of Bringing Data and AI to Life, Nick Dobbins, Worldwide VP and Field CTO at Informatica, welcomes John Thompson, Principal and Owner of Marketing Sciences LLC and author of multiple data and AI books, for a deep dive into practical strategies for AI implementation, the emergence of causal AI, and how to choose the right AI projects that solve genuine business problems.
What You’ll Learn
- How to reverse-engineer the AI implementation problem by focusing on solving executives' most pressing operational challenges
- Why starting with strategic business problems leads to better AI adoption and ROI
- The emerging potential of Causal AI and how it differs from traditional correlation-based approaches
- How to be data ready by focusing on specific use cases
- The practical framework for scaling AI initiatives across large organizations while maintaining governance
- Methods to bridge the gap between theoretical AI use and practical application
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Bringing Data and AI to Life Guest and Audience Feedback
Previous guests include:
Salema Rice host of Data Governance and Data Integration Solution Sales, Willem Koenders of ZS Associates, Tanja Ubert of Rotterdam University of Applied Sciences, Graeme Thompson of Informatica
Check out our Top episodes:
Bringing Data and AI to Life Guest and Audience Feedback
Previous guests include:
Salema Rice host of Data Governance and Data Integration Solution Sales, Willem Koenders of ZS Associates, Tanja Ubert of Rotterdam University of Applied Sciences, Graeme Thompson of Informatica
Check out our Top episodes:
- Why Do We Still Struggle to Trust AI? with Graeme Thompson from Informatica
- Data Quality Over Quantity and the Human Element, with Tanja Ubert from Rotterdam University
- The Power of Data Governance and Responsible AI with Salema Rice, Chief Executive Officer at CDO Today
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