Fire Dept. Coffee was inspired by the vital role that coffee plays in helping firefighters stay alert and energized through long shifts. Luke Schneider, CEO, and Jason Patton, President, are helping the company run with an annual revenue of $10M.
• Let’s get it done. Don’t sugarcoat. 
• The real struggles. 
• Everyone needs honesty in conversation. 
• Struggles create an appreciation for success. 
• The rewards of success are worth 10x the price. 

TIME-STAMPED SHOW NOTES: [3:28] Don't sugar coat it. [6:00] Have to have uncomfortable conversations. [10:23] Moving fast causes friction.

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