Janie Brooks Heuck, Managing Director of Brooks Winery, joins Will Laurenson to discuss how AI, customer experience, and hospitality are shaping the future of wine marketing. From personalised wine recommendation quizzes and dynamic ecommerce tools to loyalty programmes and collaborative wine clubs, Janie shares practical insights into acquiring and retaining customers in a highly competitive market. She also explains how Brooks Winery has built a loyal following through storytelling, sustainability, and creating experiences that go far beyond wine tasting. A valuable conversation for anyone interested in ecommerce, customer retention, and brand building.