Jeff Abraham, CEO of Promescent, reveals how a tragic event led him to helm one of North America's fastest-growing sexual wellness brands. In this candid conversation, Jeff shares how deep customer insight, medical credibility, and personal outreach have fuelled loyal repeat buyers—2,400 customers have spent over $1,000 each. He also discusses ad platform censorship, retail expansion, and the emotional stigma around intimacy products. With 15 years of bootstrapped growth and new product innovation, Jeff is now eyeing strategic partnerships to break through scale barriers. This is a story of mission-driven entrepreneurship and customer obsession in an often-taboo space.