Don't Put a Lipstick on a Pig: Trey Griggs on the Marketing Mistake That's Costing You Millions
June 25, 2025
In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Trey Griggs, Founder and CEO at BETA Consulting Group, to discuss how construction and logistics companies can transform their marketing approach through authentic brand messaging.
In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Trey Griggs, Founder and CEO at BETA Consulting Group, to discuss how construction and logistics companies can transform their marketing approach through authentic brand messaging.
What You’ll Learn:
- How to evaluate if your product or service is truly ready for marketing investment
- Why internal culture and shared vision must precede external marketing efforts
- The Trust-Risk Framework for building lasting customer relationships
- How to leverage customer feedback to create authentic, resonant marketing messages
- Why rapid scaling without proper infrastructure often leads to business failure
- The Three R's Principle for building a strong organizational culture
- How to maintain brand authenticity while pursuing growth opportunities
Trey Griggs is the Founder and CEO at BETA Consulting Group, specializing in sales, marketing, and brand transformation with over a decade of experience working with major 3PLs, logistics technology vendors, and transportation media organizations. His diverse career background spans consulting, real estate, and brand ambassador roles, and even includes time as a high school physics teacher and youth pastor. A natural leader and sales coach, Trey excels at helping companies streamline their messaging, develop powerful marketing strategies, and build high-performing teams that drive meaningful results.
Tune in for a look at the hidden costs of construction and the unique approaches that can help solve for them!