From Equipment Washer to EVP with Ben Bradshaw
June 18, 2025
In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Ben Bradshaw, Executive Vice President of North America Sales at Genie, to explore his early career experiences, the challenges he overcame, and the key moments that set him on the path to leadership.
In this episode of Beyond the Build: Innovation in Construction, hosts J.P. and Scott are joined by Ben Bradshaw, Executive Vice President of North America Sales at Genie, to explore his early career experiences, the challenges he overcame, and the key moments that set him on the path to leadership.
What You’ll Learn:
- How to balance price conversations with total cost of ownership to build lasting partnerships
- Why personal brand matters more than company brand during industry transitions and acquisition
- How to navigate customer relationships when personalities don't click without taking it personally
- Why technology should enhance, not replace, fundamental relationship-building in construction
- How to maintain authenticity while scaling from equipment associate to executive leadership
Ben is the Executive Vice President of North America Sales at Genie, bringing over two decades of experience in construction equipment sales and rental leadership. Starting his career washing equipment in 2002, Ben has risen through various roles in the industry, from equipment associate to executive leadership, carrying forward a family legacy that spans three generations in the construction equipment business. As a third-generation industry professional, following his grandfather's tenure at Shepherd Machinery and his father's career at Genie, Ben has developed a deep understanding of both the rental and manufacturing sides of the business.
Tune in for a look at the hidden costs of construction and the unique approaches that can help solve for them!