Crafting Email Conversions: From Opens to Outcomes with Prerna Malik
November 7, 2024
In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories.
In this action-packed episode, Prerna breaks down the core elements of high-converting email campaigns, covering everything from crafting compelling copy to removing friction points in the customer journey. She offers practical advice on leveraging social proof, optimizing CTAs, and creating behavior-based email sequences that truly drive results.
Guest at a Glance:
Prerna Malik is an email marketing and conversion optimization expert. She runs Content Bistro and has extensive experience in transforming underperforming campaigns into success stories through strategic copywriting and customer-focused approaches.
Prerna on LinkedIn
Hosts at a Glance:
Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.
Danielle on LinkedIn
Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)