Applying Growth Strategies Across Industries | Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana
June 13, 2024
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement at Asana. Together they discuss the importance of growth strategies in product management, the need to balance growth with product quality, and the role of growth teams.
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement and Asana.
Together they discuss:
- The importance of growth strategies in product management
- Balancing growth with product quality
- The role of growth teams
- Why fluency in data analysis matters
- The differences between growth strategies in B2B and B2C companies
Shahzad is the Head of Product Management, Growth, Mobile & Customer Engagement at Asana. He is part of Asana's R&D leadership team and has been part of the leadership team that includes 15 PMs and 170+ cross-functional teammates across 12 product teams. Shahzad is also a Mentor for First Round Capital.
This episode is brought to you by Global App Testing.
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About Software vs Real Life
Software vs Real Life is a conversation series about the gap between how software is supposed to work and what actually happens when it meets the real world.
We speak with product leaders about the unexpected behaviours, local realities and wonderfully unpredictable circumstances that challenge the assumptions behind the products we build — and what those moments can teach us about building better software.