Applying Growth Strategies Across Industries | Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana
June 13, 2024
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement at Asana. Together they discuss the importance of growth strategies in product management, the need to balance growth with product quality, and the role of growth teams.
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement and Asana.
Together they discuss:
- The importance of growth strategies in product management
- Balancing growth with product quality
- The role of growth teams
- Why fluency in data analysis matters
- The differences between growth strategies in B2B and B2C companies
Shahzad is the Head of Product Management, Growth, Mobile & Customer Engagement at Asana. He is part of Asana's R&D leadership team and has been part of the leadership team that includes 15 PMs and 170+ cross-functional teammates across 12 product teams. Shahzad is also a Mentor for First Round Capital.
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Previous guests include: Jean-Baptiste Gehin, Head of Product at N26; Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana; Mauricio Monico Chief Product Officer at Wish; Derek Boman, Head of Product Design at Avant; Lucas Thelosen, Former Head of Product, Data and AI Cloud at Google; Marc Esmiley, FS Product Director at Microsoft; Diego dos Santos, Director of Product Management at Mastercard; Manlio Lo Conte, Advisor at xZwift and Meta; Sanah Ansari, Director of Product at Capital One; Kam Star, Chief Product Officer at Chaos; Meg Watson, Product Lead at Doordash; Daniel Lereya, Chief Product and Technology Officer at Monday.com; and many others.
Previous guests include: Jean-Baptiste Gehin, Head of Product at N26; Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana; Mauricio Monico Chief Product Officer at Wish; Derek Boman, Head of Product Design at Avant; Lucas Thelosen, Former Head of Product, Data and AI Cloud at Google; Marc Esmiley, FS Product Director at Microsoft; Diego dos Santos, Director of Product Management at Mastercard; Manlio Lo Conte, Advisor at xZwift and Meta; Sanah Ansari, Director of Product at Capital One; Kam Star, Chief Product Officer at Chaos; Meg Watson, Product Lead at Doordash; Daniel Lereya, Chief Product and Technology Officer at Monday.com; and many others.
Check out our three most downloaded episodes:
- Applying Growth Strategies Across Industries | Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana
- How can you improve a product’s global experience? With Mauricio Monico from Wish
- How to refine a product offering when you go global | Jean-Baptiste Gehin, Head of Product at N26