Episode 186: Prospecting Response Rates Are Plummeting. Here’s Why. w/ Kristina Jaramillo

Regardless of what you do, the last year’s been crazy — COVID, protests, election madness, strange Kubrick obelisks popping up… But if you’re in sales, you can add another 2020 disaster to the list: Plummeting prospecting response rates. To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers. In this episode, we discuss: Why response rates are plummeting How to create an authentic personal brand Why intentionality is key to stopping the response rate drop Check out these resources we mentioned during the podcast: https://stopthesalesdrop.com/ This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

Regardless of what you do, the last year’s been crazy —

COVID, protests, election madness, strange Kubrick obelisks popping up…

But if you’re in sales, you can add another 2020 disaster to the list:

Plummeting prospecting response rates.

To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.

In this episode, we discuss:

Why response rates are plummeting
How to create an authentic personal brand
Why intentionality is key to stopping the response rate drop

Check out these resources we mentioned during the podcast:

https://stopthesalesdrop.com/

This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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