Regardless of what you do, the last year’s been crazy —
COVID, protests, election madness, strange Kubrick obelisks popping up…
But if you’re in sales, you can add another 2020 disaster to the list:
Plummeting prospecting response rates.
To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to Kristina Jaramillo at Personal ABM - Account-Based Marketers.
In this episode, we discuss:
- Why response rates are plummeting
- How to create an authentic personal brand
- Why intentionality is key to stopping the response rate drop
Check out these resources we mentioned during the podcast:
- https://stopthesalesdrop.com/
This post includes highlights of our podcast interview with Kristina Jaramillo at Personal ABM - Account-Based Marketers.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest