From Overwhelm to Revenue: How ADHD Strengths Drive Entrepreneurial Success
December 16, 2025
How can founders and revenue leaders achieve revenue growth without burnout, especially when ADHD symptoms are shaping their workday? In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Skye Waterson, ADHD strategist, coach, and Founder of Unconventional Organisation, to break down practical, science-based systems that help entrepreneurs and B2B sales leaders reduce overwhelm, sharpen prioritization, and build consistent revenue engines.
How can founders and revenue leaders achieve revenue growth without burnout, especially when ADHD symptoms are shaping their workday? In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Skye Waterson, ADHD strategist, coach, and Founder of Unconventional Organisation, to break down practical, science-based systems that help entrepreneurs and B2B sales leaders reduce overwhelm, sharpen prioritization, and build consistent revenue engines.
What You'll Learn:
- Why entrepreneurs with ADHD get stuck in urgency mode and how the waiting-room test cuts through the noise
- The AI-assisted delegation system that turns chaotic processes into clear SOPs your team can actually follow
- How to identify true needle-moving tasks when everything feels important
- Why starting a task is the real barrier for the ADHD brains
- How to break down huge strategic projects without getting overwhelmed
- Why 7-week execution cycles help ADHD teams move faster and stay aligned
- How ADHD strengths translate into unfair advantages in leadership
Skye Waterson is an ADHD strategist, coach, and founder of Unconventional Organisation, a firm dedicated to helping entrepreneurs and executives build consistent revenue and scale sustainably without overwhelm or burnout. With a background in academia and extensive experience working with clients ranging from solopreneurs to Fortune 500 companies, Watterson brings both research-backed insights and practical, real-world expertise to the neurodiversity conversation. As host of The ADHD Skills Lab podcast, she shares actionable strategies for managing ADHD symptoms while leveraging the creative thinking and problem-solving strengths that often characterize high-performing leaders.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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