Laura Hanlon, co-founder of &Allies, joins Will Laurenson to break down what’s actually working in performance marketing right now. They dive into creative strategy on Meta, the myth of “more creative = better”, and why testing ad-to-page alignment is crucial. Laura shares how one client halved CPA by going all-in on a single hero product and reveals what brands should be doing right now to prep for Black Friday. Will adds conversion tips from the CRO front lines—from upsell tactics to three-tier AOV strategies. If you're running ads or managing CRO, this is a must-listen episode.