Jeff Clemens, VP of Marketing at Grand Appliance, joins Will Laurenson to share how a fourth-generation retail brand is thriving in today’s market. With 30% year-over-year growth, Jeff breaks down the strategies behind their success—from e-commerce expansion to data-driven inventory and omnichannel challenges. He explains the importance of in-house tech, the rise of DTC competition, and why local engagement is still crucial. If you’re interested in retail transformation, hybrid commerce, or managing growth at scale, this episode offers valuable lessons from someone doing it in real time.