Dr. Aneesh Sheth walked away from a consulting career in New York, returned to Mumbai with no plan, and built Dr. Sheth's skincare into a nearly 70-crore brand, all while honoring a three-generation legacy in dermatology. In this episode of Growth Diaries, Dr. Sheth traces the family story from his grandfather founding KEM Hospital’s dermatology department, to his mother pioneering India’s first aesthetic clinic in 1993, to his own journey of formulating products in a spare clinic room and watching them sell out on Nykaa.

What You’ll Learn:

How to build authority-driven marketing without massive budgets
Why consumer feedback and peer critique should shape every business decision
The strategic advantage of solving problems for a specific demographic
How to create a retention-focused culture that prevents your best doctors from leaving
Why timing your exit matters as much as building the business
Why sunscreen and barrier care are non-negotiable fundamentals for Indian skin

Dr. Aneesh Sheth is a third-generation entrepreneur and founder of Dr. Sheth's Skincare and Clinics, known for his expertise in aesthetic dermatology, brand building, and scaling wellness businesses. With a background spanning pharmacy, medical journalism, PhD research at Cornell, and consulting, Dr. Sheth has successfully built a retail skincare brand that scaled to nearly 70 crores and later transitioned to leading his family's iconic clinic legacy.

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Episode Highlights:

[00:00] Introduction
[01:21] The Grandfather Who Put Indian Dermatology on the Map
[03:01] Cosmetic Dermatology When Nobody Believed In It
[05:51] India’s First Aesthetic Clinic
[09:40] How Rotary Clubs Built a Celebrity Clientele
[12:13] From Bar Reviews to a PhD
[16:38] When Products Meant for the Clinic Sold Out on Nykaa
[19:30] Founder Content Before It Was Cool
[24:43] The Honest Truth Behind the Exit
[28:49] Building a “McKinsey for Doctors”
[31:11] The Most Boring and Most Important Skincare Advice

Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.

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