Use Data to Grow Your Brand With Coterie’s VP of Growth, Ankur Goyal
December 14, 2023
In this episode of Ecommerce Marketing 101, we’re joined by Ankur Goyal, Vice President of Growth at baby care brand Coterie. Ankur explains how the brand has used customer data to inform and develop growth strategies that set them apart from their competitors, delving into their ambassador programme and cross-platform social approach.
In this episode of Ecommerce Marketing 101, we’re joined by Ankur Goyal, Vice President of Growth at baby care brand Coterie.
We discuss:
- How Coterie use customer data to create messaging and creative that sets them apart from competitors
- How Coterie avoid siloing teams when working across multiple channels
- How the Coterie ambassador programme’s tiered structure optimises conversion by appropriately incentivising ambassadors
- The importance of having a specific Growth Designer to work on acquisition operations
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