IMpulse - The Influencer Marketing Podcast
Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred
February 13, 2024
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome
David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. 

Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche and content marketing strategies. 

Some key talking points include:

David wears multiple hats, he is an Author, Marketing Guru, Podcast and Content producer, and the founder of Casting Cred. David produced his first podcast back in 2006, and since then has embraced the podcasting medium as an important part of a progressive content marketing strategy. David’s comprehensive marketing background allows him to assist his clients with where a podcast fits into their overall content marketing mix. 

If you enjoyed this episode then please either:

IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so


Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. 


Check out the three most downloaded episodes: 





If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
[email protected]