Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle.