In this episode of "FinOps on Azure" Sandro, an enterprise Integration expert, shares his insights on optimizing costs for building robust Integration solutions on Microsoft Azure. Sandro emphasizes the importance of establishing a solid foundation by defining clear naming conventions, environment policies, and access controls to manage costs to avoid potential issues. He highlights the significant shift in cost models from on-premises BizTalk Server to Azure's consumption-based expenses and offers practical strategies for cost optimization, such as adopting a pull-based approach for message processing and replacing costly Azure Integration Accounts with custom serverless functions.