Omnichannel marketing’s transformative role in the pharmaceutical industry
November 15, 2024
In this episode of Shaping Healthcare, host Laurel Rockall is joined by Erin Johnson, Assistant Vice President of Life Sciences at CitiusTech, to discuss the evolution of pharmaceutical marketing from traditional approaches to integrated omnichannel strategies. They explore the impact of emerging technologies, regulatory compliance, and the importance of personalized patient engagement in modern pharmaceutical marketing.
In this episode of Shaping Healthcare, host Laurel Rockall welcomes Erin Johnson, Assistant Vice President of Life Sciences at CitiusTech, for an insightful discussion on digital marketing and omnichannel strategies in the pharmaceutical industry.
Join them as they:
- Delve into the evolution from multichannel to omnichannel marketing in pharmaceuticals
- Explore how data analytics drives targeted messaging and patient engagement
- Discuss the balance between personalization and regulatory compliance
- Examine the impact of emerging technologies like AI and AR/VR
- Consider the future of pharmaceutical marketing strategies
- Analyze the importance of value-focused branded content
Erin Johnson is the Assistant Vice President of Life Sciences at CitiusTech, bringing extensive experience in pharmaceutical advertising and healthcare marketing. With a robust background in operations and omnichannel marketing, she has led innovative projects at industry giants like Johnson & Johnson, focusing on implementing agile methodologies to enhance efficiency and customer satisfaction.
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