Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body
April 18, 2023
Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing.
Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at
Phyllo. Today's guest is
Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator.
Scott is the only member to achieve Influencer Top 50 for three years in a row. He also sits on the advisory board of the Influencer Marketing Show and on the editorial board for Talking Influence and Influence Magazine.
Join them as they:
- Explore the growth of influencer marketing
- Uncover the impact of Web 3.0
- Analyse alternative revenue streams for creators
- Examine brand safety in influencer marketing
If you enjoyed this episode then please either:
IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at:
getphyllo.com and
fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
Check out the three most downloaded episodes: