The B2B Revenue Executive Experience
Episode 107: Story Selling: Why Telling Stories Is the Best Way to Gain the Trust of Your Buyers with Harry Maziar
June 11, 2019
Storytelling is one of the first forms of communication to have existed. It’s one that’s intimately human. It has power for connection few other forms provide, yet it’s often misunderstood and rarely executed well. So how does one understand the power of story and leverage it in sales? How does it support the belief that sales is an honorable profession? How does it help you become memorable? Listen in as Harry Maziar, author of Story Selling: Sage Advice and Common Sense About Sales and Success, shares some of his own stories. He’s a quote machine and an incredible storyteller. You won’t want to miss this one.

Storytelling is one of the first forms of communication to have existed. It’s one that’s intimately human.

It has power for connection few other forms provide, yet it’s often misunderstood and rarely executed well.

So how does one understand the power of story and leverage it in sales? How does it support the belief that sales is an honorable profession? How does it help you become memorable?

Listen in as Harry Maziar, author of Story Selling: Sage Advice and Common Sense About Sales and Success, shares some of his own stories. He’s a quote machine and an incredible storyteller.

You won’t want to miss this one.




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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare

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