In this episode of the Doing Sustainability podcast, Gary Baker and Rocket White are joined by Bruce Simpson to discuss purpose and what this means for ESG. Sustainability is definitely the new normal. A company’s primary responsibility used to be profit, and that focus has become more nuanced in recent times. In a nutshell, we are seeing a surge in corporate purpose in the age of stakeholder capitalism. With clients all over the world, Bruce has helped dozens of companies incorporate societal responsibilities into their business models and missions that are based on customers, employees, suppliers, regulators, and of course, society’s goals and desires. Keep listening to hear how Bruce unpacks purpose.