[Greatest Hits] Attracting New Business Through Podcasting with Kristin Molenaar - Backstage Business #72
Learn how to leverage being a guest on podcasts to attract new business.
Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people’s podcasts. Today we are going to dive into this topic with Kristin Molenaar, CEO and Founder of YesBoss, an agency that helps entrepreneurs book podcast features so they can generate new leads, share their knowledge, and elevate their authority.