Unlocking hotel revenue potential with Alexander Edström from Atomize
December 23, 2025
From the archives*
Matt sits down with Alexander Edström, founder of Atomize RMS, a Mews Company, to dive into the world of revenue optimization. They explore how revenue management software can help hotels of all sizes, the state of RMS adoption in hospitality and the undeniable revenue uplift these systems provide.
Note that this episode was originally released in February 2025.
From the archives*
Matt sits down with Alexander Edström, founder of Atomize RMS, a Mews Company, to dive into the world of revenue optimization. They explore how revenue management software can help hotels of all sizes, the state of RMS adoption in hospitality and the undeniable revenue uplift these systems provide.
*Note that this episode was originally released in February 2025.
Learn more about the podcast here: https://hubs.ly/Q0350wrf0
#hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue'
0:00 - Introduction to Atomize RMS
Matt sits down with Alexander Edström, founder of Atomize RMS, a Mews Company, to dive into the world of revenue optimization. They explore how revenue management software can help hotels of all sizes, the state of RMS adoption in hospitality and the undeniable revenue uplift these systems provide.
*Note that this episode was originally released in February 2025.
Learn more about the podcast here: https://hubs.ly/Q0350wrf0
#hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue'
0:00 - Introduction to Atomize RMS
5:13 - Revenue systems for different hotel sizes
8:39 - Current RMS adoption in hotels
12:57 - Expected revenue uplift from implementing RMS
20:17 - Real-time pricing strategies
27:12 - Dynamic guest profiling and pricing
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