Andrew Hendricks, Senior Director of Digital Strategy at Blain’s Farm & Fleet, joins Will Laurenson to discuss how AI is transforming modern retail. From personalisation at scale and predictive customer journeys to simplifying checkout flows and improving customer acquisition, Andrew shares how Blain’s is blending traditional retail values with advanced digital strategy. The conversation explores AI governance, storytelling in e-commerce, customer convenience, and the future of AI shopping agents. If you’re interested in DTC growth, customer experience, and how retailers are adapting to rapidly changing consumer behaviour, this episode offers practical insights and forward-looking ideas.