In this episode, Kristian Hansen, founder of Slo Jeans, shares his journey of creating a successful brand by solving a common problem: the lack of pockets in women's jeans. He discusses how customer feedback shaped the direction of the company and the challenges they faced with manufacturing and scalability. The conversation also touches on messaging strategies, advice for running a brand and building a presence on platforms like LinkedIn and TikTok. If you're interested in hearing about the power of customer feedback and the importance of authenticity in e-commerce, this episodeis for you.