Why the "Perfect Plan" Is a Myth and Other Surprising Pool Biz Lessons

In this episode of Jar of Genius, host Russ Perry is joined by Ross Novotny, Founder of Now Pools. Together, they delve into Ross's fascinating journey from real estate to creating his own subscription-based pool and spa company. Ross shares the challenges of manufacturing and shipping pool equipment from China, the power of a simple and approachable brand name, why the "perfect plan" never works, and why temporary pools make you appreciate summer fun more than permanent ones.

In this episode of Jar of Genius, host Russ Perry is joined by Ross Novotny, Founder of Now Pools. Together, they delve into Ross's fascinating journey from real estate to creating his own subscription-based pool and spa company. Ross shares the challenges of manufacturing and shipping pool equipment from China, the power of a simple and approachable brand name, why the "perfect plan" never works, and why temporary pools make you appreciate summer fun more than permanent ones.

Understanding the struggle of facing Arizona's intense heat without a pool, Ross and his co-founder Matt Young created a subscription model that simplifies pool ownership. Their service handles everything from maintenance to space management, offering the joy of a pool without a long-term commitment. Ross is also the Founder of Third Degree Leverage, where he uses his expertise to help companies boost efficiency with automation and streamlined processes.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts and Spotify; instructions on how to do this are here.

Episode Resources:

Ross Novotny on LinkedIn
Now Pools Website
Third Degree Leverage Website