Black Friday and Cyber Monday: Winning email strategies for hotels | a Revinate webinar
October 30, 2024
In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive.
Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart, Lead Email Marketing & Data Specialist, advocate for advanced preparation when it comes to email marketing if hoteliers want to achieve record ROI this Black Friday and Cyber Monday. The two explore the factors that influence buying behavior this time of year and reveal why a detailed segmentation strategy can not only drive conversion but guarantee you’ll target the right guest at the right time with the right offer amid a crowded inbox.
Tune in and determine if your email marketing strategy is ready for the holidays so that you can maximize deliverability and exceed your guest's expectations.
In this week’s episode of the Hotel Moment podcast, we’re featuring a webinar from our webinar series, Hotel Moment Deep Dive.
Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart, Lead Email Marketing & Data Specialist, advocate for advanced preparation when it comes to email marketing if hoteliers want to achieve record ROI this Black Friday and Cyber Monday.
Together, they cover:
- The importance of starting email marketing efforts early to maximize engagement and avoid deliverability issues.
- Key factors affecting email deliverability including sender reputation, list hygiene, and compliance with regulations.
- Best practices for managing email volume and cadence to ensure effective communication with guests.
- Strategies for crafting successful email campaigns that resonate with audiences and drive bookings during peak holiday seasons.
- Insights on segmenting your audience to enhance engagement and conversion rates.
Tune in for valuable insights to elevate your email marketing game and ensure your messages reach your guests' inboxes this holiday season!
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Connect with Maggie Stothart here:
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Chapters:
00:00 - Intro
03:00 - The importance of timing
07:40 - The dynamic duo of cadence and volume
10:00 - Planning for success
11:30 - Essential filters for deliverability
14:00 - Knowing your audience
18:40 - Creative campaign ideas
19:59 - Segmentation for targeted messaging
25:36 - Crafting the perfect email
29:41 - Mastering subject lines
34:01 - Shifting to mobile-friendly campaigns
35:17 - Measuring success post-campaign
40:27 - Nurturing leads and win-back strategies
43:08 - Black Friday success stories
46:29 - Key takeaways and outro
Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Shannon Knapp, CEO of Leading Hotels of the World (LHW), Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Carlo Del Mistro, Chief Digital Officer of Ennismore, Jason Pirock of Springboard Hospitality, and many more.
Are you a hospitality industry leader with insights to share? We're always looking for innovative voices to join our conversation about the future of hospitality technology.
If you'd like to be a guest on an upcoming episode of Hotel Moment, we'd love to hear from you! Our podcast reaches thousands of hospitality professionals worldwide, and we're particularly interested in perspectives on:
- Innovation in hospitality technology
- Guest experience transformation
- Revenue optimization strategies
- Emerging industry trends
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