IMpulse S2E8 features Mike Allton. Mike is a strategic marketing leader and fractional CMO who is passionate about empowering SaaS companies. By day, he’s driving success at Agorapulse, the top-rated social media management tool. He’s also a prolific author, speaker, and champion for building lasting business relationships. Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/ Mike's Podcast, AI in Marketing: Unpacked: https://open.spotify.com/show/2cCQDnyFilYbo65j0RN4t9 This episode includes: - Marketing tactics vs strategy - Agorapulse, Top-rated social media management tool - Marketing expertise and basics - Challenges in Marketing Tactical approach, fractional CMO - Integrate influencer marketing with sales results - Broad understanding of working with influencers - Tiktok support campaign targeting influencers - Process-based storytelling for success - Balance between data and creativity in marketing - Top of the funnel marketing vs influencer marketing Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? [email protected]