The Future of Retail Media: Lessons from 2024

In this episode of Retail Media Moguls, host Stuart Adamson revisits key conversations with industry leaders. Join us as we explore the evolving retail media landscape with guests like David Glaza, who shares advice on launching retail media strategies, and Molly Hjelm, who discusses the effectiveness of mobile display and programmatic channels. Luis Martinez highlights the importance of measurement tools in e-commerce, while Neilson Hall focuses on optimising media performance. We also hear from Greg Deacon on driving brand success, Kayla Winstead on innovative in-store experiences, and insights from Dany Satine, Jeroen Wagenaar, Juan Restrepo, and Catalina Salazar on the future of retail media. Tune in for the 2024 roundup of some of our best insights across the year!

In this episode of Retail Media Moguls, host Stuart Adamson revisits some of the most insightful discussions with industry leaders in retail media.

Together, they:

Delve into the importance of understanding shopper needs and how retailers can leverage vendor insights to shape their retail media strategies.
Explain the effectiveness of mobile display advertising, particularly in reaching consumers in rural areas, and the growing significance of programmatic channels.
Discuss the role of data-driven insights in personalizing marketing efforts, emphasizing how retailers can utilize purchase behavior to create targeted campaigns.
Examine the challenges and opportunities in the European retail media landscape, highlighting the fragmentation and varying maturity levels across different markets.
Highlight the innovative use of in-store media, such as digital screens and audio, to enhance customer experience and drive sales.
Consider the evolving measurement tools available for brands to track the effectiveness of their retail media campaigns, including cloud-based solutions and attribution models.
Explore how partnerships and collaboration with brands can foster trust and transparency, ultimately leading to more effective retail media strategies.

This episode is packed with valuable insights and practical advice for anyone looking to navigate the dynamic world of retail media. Tune in to discover how these industry experts are shaping the future of retail marketing!

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This podcast is brought to you by Platform 195.

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