Making Product Management a Business Function: ROI-Driven Product Development | Fabrice des Mazery
December 17, 2024
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Fabrice des Mazery, former entrepreneur and product leader. They discuss transforming product management from a technical function to a business-driven discipline, focusing on ROI, investment strategies, and portfolio management in product development.
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Fabrice des Mazery to explore:
● The evolution of product management from a cost center to a profit center
● Applying venture capital-style investment thinking to product development
● Portfolio management approach to product initiatives (low-hanging fruits, strategic bets, moonshots)
● Balancing short-term ROI with long-term innovation
● The importance of connecting product metrics to business outcomes
● Managing product investments across different company stages and cultures
● Strategies for advocating product investments to stakeholders
● The role of discovery in reducing investment risk
● Lessons learned from entrepreneurship and managing both bootstrapped and venture-funded companies
About Software vs Real Life
Software vs Real Life is a conversation series about the gap between how software is supposed to work and what actually happens when it meets the real world.
We speak with product leaders about the unexpected behaviours, local realities and wonderfully unpredictable circumstances that challenge the assumptions behind the products we build — and what those moments can teach us about building better software.