Communicating With Customers in D2C World
December 7, 2021
In episode 88 of the Customers Who Click podcast, I had a wonderful chat with Chris Manderino, Co-Founder and CEO of Lyfe Fuel, a plant-based company producing organic nutritional supplements for a healthy lifestyle. In this conversation, we talk about customer experience, how to adopt tech early to help with friction, and why communication with the customer is crucial.
"The more transparent you can be about…what's going on,...the better that expense will be from the customer standpoint"
In episode 88 of the Customers Who Click podcast, I had a wonderful chat with Chris Manderino, Co-Founder and CEO of Lyfe Fuel, a plant-based company producing organic nutritional supplements for a healthy lifestyle. In this conversation, we talk about customer experience, how to adopt tech early to help with friction, and why communication with the customer is crucial.
There are challenges peculiar to businesses at different levels, mainly due to the difference in experience. But one common challenge faced by both start-ups and enterprises is supply chain management, and if not handled properly, can ruin customer experience.
Chris transitioned from being a Territory Manager at Bariatric Advantage, a supplement company, to being the Vice President of Business at BevMD. Using knowledge from his business and globalism degree, his business experience, and drive for stellar customer experience, he devoted two years to the product and business development of Lyfe Fuel supplements. He has since been running his business for the past seven years.