Why You Should Buy Local: The $1B Market Gap No One's Talking About
October 14, 2025
In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Lydia Adams sits down with Tony Ellsworth, founder of Ellsworth Crossing, to explore the transformative power of holistic farm-to-fork food sourcing. Tony shares his journey from personal health challenges to creating a faith-based, veteran-owned enterprise that bridges the gap between small farmers and health-conscious consumers. Learn how to navigate food quality beyond organic labels, understand the real meaning behind food certifications, and discover practical strategies for sourcing truly healthy foods. Whether you're a food industry professional seeking to understand consumer trends or looking to enhance your supply chain transparency, this conversation offers valuable insights into building authentic farm-to-table relationships while maintaining regulatory compliance.
👉Reserve your spot for reCONNECT 2025, the virtual conference uniting the industry's leading voices around traceability, transparency, and transformation, here: https://www.trustwell.com/reconnect-2025/
Farm-to-fork sustainability and quality food sourcing are revolutionizing local food systems through direct farmer relationships and consumer education.
👉Reserve your spot for reCONNECT 2025, the virtual conference uniting the industry's leading voices around traceability, transparency, and transformation, here: https://www.trustwell.com/reconnect-2025/
In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Lydia Adams chats with Tony Ellsworth, founder of Ellsworth Crossing, about his personal journey to better health and how it inspired him to build a faith-based, veteran-owned business centered on honest food sourcing and close farmer partnerships in Nebraska.
Tony shares how he learned to look beyond labels and marketing claims to truly understand what makes food high quality. He talks about why personal relationships with local farmers matter—how they help ensure humane practices, consistent standards, and food people can trust.
Lydia and Tony also dive into what sets small farms apart from large corporate operations, touching on soil health, animal care, and how food is processed. Tony explains how his team stays compliant with regulations while continuing to support local producers and keep quality front and center.
They discuss the importance of teaching consumers how to read labels and make informed choices. Tony also reflects on how he keeps his business growing without losing the strong farmer relationships that define his brand.
Throughout the conversation, Tony connects food quality with long-term health, showing how local sourcing helps improve flavor, reduce food safety risks, and strengthen communities.
🌱 Introducing AskReg by Trustwell – Your AI-Powered Regulatory Assistant. From food safety to nutritional labeling, get fast, accurate answers backed by verified sources — across the U.S., Canada, EU, and more. Just $299/year – and get 25% off with code PODCAST25. To claim your discount, visit AskReg AI Software Options | Trustwell
👉Reserve your spot for reCONNECT 2025, the virtual conference uniting the industry's leading voices around traceability, transparency, and transformation, here: https://www.trustwell.com/reconnect-2025/
In this episode of Food Tech Talk: Supply Chain Insights from Farm to Fork, host Lydia Adams chats with Tony Ellsworth, founder of Ellsworth Crossing, about his personal journey to better health and how it inspired him to build a faith-based, veteran-owned business centered on honest food sourcing and close farmer partnerships in Nebraska.
Tony shares how he learned to look beyond labels and marketing claims to truly understand what makes food high quality. He talks about why personal relationships with local farmers matter—how they help ensure humane practices, consistent standards, and food people can trust.
Lydia and Tony also dive into what sets small farms apart from large corporate operations, touching on soil health, animal care, and how food is processed. Tony explains how his team stays compliant with regulations while continuing to support local producers and keep quality front and center.
They discuss the importance of teaching consumers how to read labels and make informed choices. Tony also reflects on how he keeps his business growing without losing the strong farmer relationships that define his brand.
Throughout the conversation, Tony connects food quality with long-term health, showing how local sourcing helps improve flavor, reduce food safety risks, and strengthen communities.
🌱 Introducing AskReg by Trustwell – Your AI-Powered Regulatory Assistant. From food safety to nutritional labeling, get fast, accurate answers backed by verified sources — across the U.S., Canada, EU, and more. Just $299/year – and get 25% off with code PODCAST25. To claim your discount, visit AskReg AI Software Options | Trustwell
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